Hey, new friend. It’s good to meet you.

👋🏼 I’m Yuri Victor. I like to build happy teams and products that help people. How can I help you?

A bit more about me ...

I'm most well known for co-founding Vox.com, where I drew the original sketches for the project on a napkin. I've helped hundreds of companies rethink their digital experiences, created software used by thousands of organizations, and won two SND president's awards for my contributions to the field of design.

I've worked with companies like The New York Times, Metro (Sweden), Dagens Nyheter, and NRK. In my spare time, I contribute to open source projects, volunteer for ONA and SND, and travel around the world teaching seminars to help people learn digital skills.

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Philosophy —

Do great work with great people
Get rid of silos and toxic cultures to build cross functional teams that help each other. Organizational charts are design documents.
Document everything
Sharing documentation communicates that you believe everyone has something to contribute and gives people the knowledge to do so.
Invest in support
Every person helping another person has a multiplier effect. Support allows us to focus on our strengths while improving each other.

Put the C’s before the P’s
Put collaboration, communication, culture, community, and context before processes, products and plans. Culture is a product.
Ship fast but iterate faster
Shipping is not an end but a beginning. The next steps are the most important, when we take the time to listen, learn, and improve.
Take care of your co-workers, and yourself
Nothing happens without us. If we’re not healthy physically and mentally we can’t help each other. We burn out alone or we spark together.

“The difference is that Vox is open to experimentation, it demands rapid iteration, and it puts technology-shaping people on par with word-shaping people. The difference is that, in many traditional newsrooms, changing the UI on a page ... would have taken multiple meetings where the tech side’s knowledge would likely have been undervalued. It’s a corporate ethos and a permission structure that means good ideas don’t have to get bottled up. It’s being the kind of place that would build Chorus in the first place. That is Vox’s edge, and you can’t buy that off the shelf.” — Nieman Lab

Contact —

Your Message

Hey, new friend. It’s good to meet you.

Philosophy —

Do great work with great people

Document everything

Invest in support

Put the C’s before the P’s

Ship fast but iterate faster

Take care of your co-workers, and yourself

Contact —