Always curious.
New Yorker.
Hire me!

Hello. I’m Yuri Victor. I like to design, code, innovate, make great things with great people.

I’m a creative technologist living in New York. Over the past two decades I’ve designed hundreds of websites and tools, led cross-functional teams at the largest media companies, and co-founded*

How can I help you? Let’s connect and find out.

* All of my best work is the combined effort of great teams.

Recent work



The Atlantic, Senior Editor

Started a storytelling team of engineers and designers within the newsroom to work on The Atlantic’s most ambitious reporting, including tracking every migrant child separated, which won a 2023 Pulitzer.

The New York Times, Creative Technologist

The Times brought me on as a contractor to reimagine what an R&D team could look like within a modern newsroom. We explored how emerging technologies can be applied in service of journalism working with companies such as Google, IBM, and Meta to build tools for journalists.

On my second tour, The Times asked me to quickly build a content mangement system for a new product, but I ended up staying on for another year to create a college mentorship program before pivoting during the early pandemic to apply machine learning to aid reporters., Co-founder

I co-founded, drawing the original sketches on a napkin and hand coded the initial site daily. I worked closely with journalists to design and build more than 50 tools including open source applications used by thousands of organizations. While there I started and led various teams including data, graphics, tools, and storytelling.

“The difference is that Vox is open to experimentation, it demands rapid iteration, and it puts technology-shaping people on par with word-shaping people. The difference is that, in many traditional newsrooms, changing the UI on a page … would have taken multiple meetings where the tech side’s knowledge would likely have been undervalued. It’s a corporate ethos and a permission structure that means good ideas don’t have to get bottled up. It’s being the kind of place that would build Chorus in the first place. That is Vox’s edge, and you can’t buy that off the shelf.” — Nieman Lab

The Washington Post, Director of User Experience

Rethought all digital systems with a focus on innovation including creating Arc, a highly profitable CMS. I led a team that invented dozens of new products and tools, such as Know More, which became the top vertical in three weeks, our live platforms, which averaged more traffic than the rest of the site combined, and an app for fact checking video in real time, which was called “the future of news.”


Design & Development

Tools, New Products, Innovation, Websites, Apps, Content Management Systems, Accessibility, Analytics, WordPress

Emerging technologies

Natural Language Processing, Machine learning, AI, Spatial Computing, Voice interfaces, Bots

Resources & Training

Design thinking, Digital skills, Brainstorming, Creativity, Idea Generation

Research & Strategy

Culture, Operations, Creative, Editorial, Content, Video, Growth, Leadership



Side projects